Congratulations! You have created a fully functional website or a mobile app. You will have to test it to ensure all the issues are ironed out before presenting it in front of the client or end user. That is where UX testing comes into play. You are an expert developer but not so good at testing so how can you test your app or website to ensure that it is perfect. Here is a step by step guide that will help you do UX testing the right way and become a UX testing expert.
1. Purpose of Tests
First and foremost, start off by determining the purpose of the test. What do you want to achieve with those tests? Think about what needs to be fixed, how you can add context to it and how you could improve the final product even more. Dig deeper and find out the reasons behind abandoned shopping carts, canceled subscriptions, high bounce rate on landing pages and lost revenues. Once you know the reason, you can easily outline the purpose for your UX testing.
Here are some of the questions you need to ask
- What is the motivation behind conducting these tests?
- Who is the target audience you are trying to reach?
- Is there a set date when you need to realize success?
- What do you consider as a successful result?
2. Set Benchmarks
Once you have a clear purpose in front of you, you can set benchmarks, which serve as an indicator of success and failure of your tests. You might know that user visits your website, navigate a certain page and then abandoned your website but why did he or she do that? Why did they follow this pattern?
For instance, you created a landing page to generate leads, which is your benchmark. You want users to fill out a form on the landing page and click submit to receive a free E-book, subscribe for receiving newsletters or sign up for a webinar. Track the number of visitors that go to the landing page and how many reach the confirmation page. The first time you track that information, it becomes your benchmark. You can use this benchmark to evaluate all the future changes to UX strategies on the page.
3. Use Tools
You might be using Google Analytics already to capture and make sense out of your website data but there are many other tools as well. Large enterprises use software such as Clicky, New Relic, Quantcast and Adobe Marketing Cloud. Tools might make your life a whole lot easier, but it is the UX strategy that makes all the difference without which tools won’t benefit you. You don’t have to rely on one tool or have to wait for a month to see results anymore.
4. Start Testing with A Use Case
When you are creating use cases for testing a mobile app or website, it is hard to save yourself from personal bias. It will bother you when you write a testing plan. Make sure to write simple tasks with a clear focus. How different use cases will interact with your app or website? What problems do they face and what solution they want for it? Always remember that one size never fits all when it comes to use cases so making a generic use case and thinking it will cover all use cases won’t cut it.
5. Include 10 Test Participants
Jakob Nielsen of Nielsen Norman Group, a reputable evidence-based user experience consultancy suggests that you don’t have to spend weeks in usability testing as it will waste your resources. According to him, you can get the best results testing on 5-10 users. You can collect a lot of valuable data from these 5-10 participants on all tests. There is no point in getting dozens of participants on board for each test.
Even if you cannot come up with something substantial, you can include ten more participants and it will make your final report much stronger. Dedicate 10 participants for every platform or test such as desktop, smartphones or tablets. If you have an important customer segment, you should organize a new test to get valuable information so that you can target them effectively.
6. Focus on Quantitative Data
When it comes to user experience, capturing qualitative data is easier as you can ask people how they feel about the design and user experience. They will tell you what they like and dislike, but it will only give you a biased perspective of a small group of people which you can not use as a sample for all users. Every user is different and so are there needs, therefore, they will interact with your mobile app or website in different ways.
Things get a bit tricky when you have to give a structured response in either a “Yes” or a “No”. Then there is controversial Net Promotor Score (NPS). Net Promotor Score gives you a value, which you can compare it with all other tests just like benchmarks. Make sure that you eliminate any element of biases to get a clear picture. Web design Dubai is created using quantitative data.
7. Implement Changes
Once you have the data to support it, you can not only make recommendations based on your findings but also implement those changes into the user experience of your mobile app or website. This helps you deliver the best user experience to the client or end users. Delivering a data-backed solution to user experience problems is the best way to remove all the hurdles present in the way of its implementation. Even after the changes have been implemented, make sure that you keep comparing the results of newer changes with the previous ones and see how the newer changes perform against the benchmark you have set earlier on.
How do you test your user experiences? Which process do you follow? Feel free to share it with us in the comments section below.