Business cards are the best option when you are looking for the most portable, convenient and cost-effective tool for marketing your brand. In fact, it can be called the most sophisticated medium to spread words and widen your network as well. However, when it comes to the creativity or the unique appeal of a business card, the scope is pretty much limited. And that makes it important to find every available possibility that can make your business card stand out from the crowd.
When you are hiring a company that offers high-quality printing services, they can offer you some standard templates for the business card. But when you are actually looking for something more aesthetically appealing as well as something that your potential consumer might feel like sharing or showing to others, make sure you are going for something more in terms of designing. How? Take a look at the following points to know more.
Get the Logo and the Color Scheme Right
A brand should definitely have a color scheme and a logo. These components are necessary for your brand’s awareness. And when you are getting any printed tools for your marketing, it is necessary that the sync and harmony remain in the design too with the use of the logo and the color scheme. So, when you are thinking of going for business card printing, make sure that you are getting the logo and color scheme right in the first place.
Choosing the Right Shape of the Card
When you are hiring a company to get a business card printed, you will surely get the option of standard rectangular business cards. But do you know that in today’s world of brand marketing, going for different shapes of business cards can be a better way to appeal to the consumers? If you check, then you will get different types of shapes like square, die cut or fold over business cards that can offer you some more advantages than the standard rectangular ones. For example, if you are opting for die-cut business cards, getting the right shape relevant to your business can be a good option. If you are running a restaurant you can choose a shape of food. If you are a photographer, then a card like a camera will be perfect for you. Folded business cards will offer you more space for adding content.
Consider the Material
While you are going for business card designs, make sure you are choosing the right one according to the material too. The material can play a huge role in the overall appeal of a business card. Apart from the regular paper choice of 14 or 12 points, you can get more options like plastic, opaque, craft paper, metallic finished paper and so on. When you are choosing your business card, make sure you are considering the material you are choosing. If it is a thick paper stock, the design should be sleek and professional. For a craft paper card, the design will come with an earthy touch. For a quirky appeal, go for a sleek design with the plastic or opaque material.
Go Minimal but Use Space
When you are designing a business card, go for minimal design. In such a limited space, you certainly don’t want to waste everything because of unwanted visual clutter, right? So, make sure that you are going minimal in design while also you are not wasting any space on the card. Use both the sides for designing. Instead of cluttering on the side with the company name, logo, tag line, your name, contact details and so on, divide between two sides. Let the other side flaunt your company name and logo.
So, now as you know how designing a business card will be easier with the following tips, what are you waiting for? Design the business card and hire a company for online business card printing and forget your worries.