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Essential Info About Online Marketing

January 29th, 2010 Blog Writer No comments

When we talk about marketing, whether offline or online, the most important ingredient is integrity. Of course, integrity relates not only to internet marketing, the whole life should be built on integrity.

So, how are you going to show your audience to show that you are a reliable person?

It is obvious that integrity can not be created in overnight. Or perhaps you are an exception and have influential aura which people can not go by even though they got to acquainted with you for the first time, then you are lucky one. Or maybe you can write your articles in such a creative way that people trust you immediately.

Nonetheless, I am telling you about most of the internet marketers. As for me, I have not reached success yet because I am still learning the Internet Marketing approaches and techniques. And not only that… I prefer to build integrity first after I have made some sales than I will be satisfied. When I studied Wealthy Affiliate, an in internet marketing training program I learned the most important is integrity.

Please, take into account that Wealthy Affiliate is not specifically devoted to the topic of integrity, but this internet marketing course will teach you the approaches and techniques in such a way that it will benefit many people so that you can reach success in the long run.

Of course I will not promote Wealthy Affiliate in this article and I would like to apologize if I made you think or feel that I reap benefits of you with this article. Nonetheless, success invokes many different associations among many people. So, this should be left with you.
If you are a beginner, intermediate or advanced internet marketer, you always offer values in your products to your potential clients. Do not sell crap; ask yourself for how long will you be able to keep on doing that if you do not have integrity?

Of course, you can always change identity, but what can occur if you one day you find yourself experiencing an important event in your life. A kind of event that is able to change your values. From a person that sells not useful products and to a regrettable person. It is my opinion and you have a choice whether it is applicable for you or not.

So, determine for yourself if integrity is suitable for you. I will leave this choice for you. To my mind integrity is vitally important not only in internet marketing but also in any aspect of our life. But, bear in mind that integrity without work involved is worthless. But think only what will bring you if you have good intensions, useful, known for integrity and have excellent customer service (does not matter for yourself or customer service team)?

I would like to with you on today’s news which I have got form a newspaper, a CEO of a company stated:

In fact money can not buy integrity and there is any definite value for integrity because it is priceless. I am not concerned with compensation and in spite numerous rumours, I am not focused on it.

With this, I think that integrity and consistency combined will bring me a prosperous life and great profits.

Did you ask yourself what is internet marketing when put simply? You do not require any knowledge of specific online marketing slang to answer that. Internet marketing is about conquering a bigger share of the online market for your product.

One of the most important parts in the successful internet marketing campaign is to make sure you get
web traffic from search engines for the keywords in your niche; thus you will create a stable stream of targeted visitors for your products online.

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The Most Fantastic Wealthy Affiliate Review You Can Get

December 17th, 2009 Blog Writer No comments

If you’re hunting online for a rather good place to teach you the world of internet marketing, then you may have probably heard of a place called Wealthy Affiliate. Wealthy Affiliate is an excellent candidate for a good website online where you can learn to make money by being something called an affiliate marketer.

As an affiliate, it is your job to send customers via a special link to a merchant’s homepage. The merchant could be trying to sell anything, from how to remove pimples to how to score business class on your next air trip. Regardless of what the product is, an affiliate marketer can earn hundreds, thousands or even tens of thousands and piles more by promoting products.

However, many would argue that without proper training, you could be devoting hours of precious time to something that you won’t get any results from. Which could be an issue for someone who wants to earn some money in a timespan which won’t take them months (if not years) to manage.

This is where the Wealthy Affiliate University comes in.

Wealthy Affiliate claims to be able to train anyone in the world how to internet market, and to become successful while doing so. They ‘cut through the fluff’, and simply deliver the knowledge which you need to become successful and very profitable. However, doing a search for Wealthy Affiliate will likely show a number of websites which all look exactly the same and don’t actually give you a good understanding of what you actually get with a membership. And if you’re about to plonk $39 a month down on the table, I’m sure that you’d love to actually understand what you’re getting.

This is why I wrote a Wealthy Affiliate guide which should be able to tell you exactly what Wealthy Affiliate can offer you. It’s a Wealthy Affiliate guide that can give you the information that you need in order to make proper decision, and best of all, it’s totally free. The only thing I request in exchange for the guide is your name and email address so I know who I’m talking to and to send you guide updates.

The fact of the matter is, Wealthy Affiliate is a prime place to learn how to affiliate market. It’s not overly ridiculous in that it isn’t and doesn’t claim to be a get rich quick scheme (often illegal, and probably won’t exist in the way that they make themselves out to be).

In fact, Wealthy Affiliate is probably one of the only proper places out there today that can actually train you. For example, just compare their website to someone else’s homepage that offers you the ‘time limited opportunity’ to earn $12,892.24 in four and a half hours. Which do you think will earn you more money?

Anyway, if you are interested in a prime Wealthy Affiliate guide, then there is not many places today that offer one which will tell you what you need to know. Keep looking, and you’ll find the information that you want and need.

Fetch realistic information in the sphere of internet marketing – please go through this web page. The time has come when proper info is really only one click away, use this chance.

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Alli – The Proven Safe Weight Loss Booster

November 12th, 2009 Blog Writer No comments

With all of the weight loss products on the market today, it is hard to sift through all of them to find the products that will actually work for you without unwanted side effects. Most weight loss products have excellent reviews on their web sites that coerce consumers with promises of quick and easy weight loss through little to no effort on their part. The truth is that the consumers of these products do not have the desired results unless a change of lifestyle is included while using the product. Alli Diet Pills

The manufacturers and marketing experts have put the proof that desired results are not typical without lifestyle changes right under your nose in fine print. The captions under the majority of the before and after photos read in fine print: *results not typical.
With alli however, you can purchase with confidence because it is the first prescription only weight loss aid with a medical license. Alli has been tested and proven effective in boosting weight loss. Studies have shown that when changes in eating habits and a regular exercise plan are coupled with the alli supplement, weight loss is achieved at a healthy, steady pace. This product is only available through pharmacies. This will give you someone to talk to about whether alli is right for you or not. It is important that a diet be not just a sporadic resolution when you have eaten too much or are feeling down. A diet that will work must be a change of lifestyle, but with alli you do not have to feel as if you are being deprived of foods you love.

Eating is actually encouraged by the alli system. Not eating at all can actually slow your body’s metabolism down. By eating the recommended low fat meals found in the alli eating plan, you encourage your body to use the foods to the best of its ability. Alli also recommends that you take your time while eating. Chewing food completely and allowing your body the time it needs to register when your stomach is full will eliminate that bloated feeling caused by over eating. The alli system also encourages one snack in between the normal three meals a day.

Exercise plays a huge part in the success of this product. Exercise not only boosts your metabolism, but also makes you feel better. The biggest problem most people have while dieting is self doubt. By exercising and in turn feeling better about yourself, you eliminate the self doubt that is the downfall of most diets. Finding an activity you can have fun doing can be good motivation. Walking around a track, for example, may be fun to some but not to others. So, if you like nature take your walking time and hike a trail or follow a stream just to see where it goes. The possibilities are endless so make your exercise interesting.

Alli is medically and clinically proven to help boost your weight loss. This system promotes healthy eating, daily exercise, and supplies you with the resources to make yourself feel younger, lighter, and all around healthier. Alli is safe, easy and effective for adults who are overweight or have a BMI of 28 or over. Buy Alli

Todays article is brought to you by a Wealthy Affiliate.

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Maintaining Your Healthy Weight With Formoline L112

November 9th, 2009 Blog Writer No comments

Weight loss is a hard, life changing process that can make a world of difference when it comes to day to day living. Less excess weight means more energy to do the things you love, more self confidence to wear the clothes you want to wear, and better over all general bodily functions. All of these positive things can come from that change in your weight, but what do you do after you’ve reached that weight to maintain it? Formoline L112 is a product that has been formulated to help in weight loss and continue helping once your targeted weight has been achieved. Formoline L112

Our bodies are designed to handle calories and fat two different ways. Either you burn that energy in daily activities and exercise, or it turns into fat cells that absorb into your body. Formoline L112 helps keep the extra calories and fat from being absorbed by the body. Its specialized formula attaches to fat cells and converts them into molecules that are too complex for the body to absorb. If the body does not know what else to do with these molecules, it simply passes them out of the body.

The majority of dieting plans leave you on your own at this point when your targeted weight goal is reached. This is the downfall of many plans and why many of them do not work. Generally speaking, this deserted feeling of “what do I do now?” leads people to start right back into old habits. This is where Formoline L112 is different from most weight loss systems. After you have reached your targeted weight goal you simply reduce the amount of Formoline L112 you are taking. In reducing the dosage but not completely taking away its helpful qualities, you reduce the chance of putting the weight back on.

Without the worry of regaining the lost weight or even putting on more weight than you lost to begin with, you can start to enjoy your new healthier lifestyle. Losing the weight was hard work so treat yourself to a shopping trip for the new sizes you can not fit into. This is your moment of triumph so indulge in it. Perhaps you have even reached your goal in time for that new tiny bikini you have always dreamed of feeling comfortable in.

Formoline L112 is proven to help maintain your new healthy weight. This formula erases the worry of the dreaded yo-yo effect by balancing your new weight until you have made the complete change into your new lifestyle. A healthy, low calorie diet is a huge change but can be achieved and maintained over time. A daily exercise plan should also be incorporated into your new-found lifestyle. It is important to not go back to your old bad habits after you have reached your targeted weight. With these changes in lifestyle and a little help from Formoline L112 you can maintain your new healthy weight and continue to feel the great effects of your efforts.

Please visit the Formoline website to learn more. Buy Formoline

Today’s article was brought to you by a Wealthy Affiliate How much cash is in you wallet?

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Make Extra Money Online – 3 Effective Internet Marketing Tips To Put Money In Your Pocket

September 24th, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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Make Extra Money online – 3 Effective Internet Marketing Tips To Put Money In Your Pocket

Are you looking for a system to make extra money online? If so you are not alone; lots of would be business owners all over the planet search for opportunities to make extra money online just like you. With just a tiny investment of your time and effort, you can use any of the three opportunities underneath and make additional money in the process.

1. Design A Blog

The simple blog has turned from an Internet journal to a money making machine for would be business owners who would like to make extra money online. Bloggers usually earn their money from providing links to separate affiliate products, who in turn pay them a percentage of the sale usually 50-75%. These days, there are complete blogs committed to performing just that, and it has been proven time and time again to be an extremely profitable venture.

2. Take Part in Surveys

Online surveys have developed into one of the most well-liked systems to make some quick cash online fast. The system is so easy: you simply sign up with an organization answer their survey forms and then you reap the rewards it is as simple as that. The compensation isn’t brilliant however it really can assist someone who is on a small budget.

2. Unearth A Work-From-Home vocation

Online freelancing websites are currently a familiar presence within the Internet. They all offer a number of methods to make some money in return for a small amount of work. If you own a specific skill like writing or website design, you might decide to use it on websites and make extra money online. Such website would be places like Elance etc.

Earning an income via the Internet is moderately simple, just so long as you find out where to begin looking. Make sure these opportunities time and effort they deserve and in return they will provide you with valuable extra money in the bank for your effort.

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Terrible Knee Pain – Braces For Degenerative Problems & Cracking Sounds

September 24th, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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Terrible Knee Pain – Braces For Degenerative Problems & Cracking Sounds

Knee Braces For Hurt, Cracking & Popping Knees

Are you ever concerned about your knees? – Do you ever suffer from discomfort or unstable knee problems?

Introduction : If you are an athlete, or even an active person, you will understand how detrimental hurt knees can be. They will stop you from having the flexibility or strength that you need to perform even a moderate task and this can be a huge problem for many people. Without a doubt, the pain problems that you can have from an injury can be daunting, and they can even make you feel like walking is a chore. – Maybe you can you relate?

1.) Typical Injuries

The following section will discuss the knee problems that many people suffer from.

A.) Ligament Injuries

Ligament injuries are a very common type of knee injury that can lead to hurt knees. These ligaments, which are what connect the bones of your tibia to your femur, can be damaged by the ligaments moving in the wrong way and this can bring on pain and instability when they are damaged. Moving your knees with damaged ligaments may not only cause a popping sound but extreme pain that will only worsen when you try to bend your knee.

B.) Dislocating Kneecaps

A dislocated kneecap is another problem which can give you knee pain. Terrible discomfort can follow, along with the site of seeing your kneecap dislocation happen in front of your eyes. The kneecap will move from side to side very easily sometimes and you may not be able to place any weight on it at all.

2.) Helping Yourself Avoid Hurt Knees

If you are an active individual, it is crucial to always use proper support so as to avoid any of these injuries. A knee support can be a great asset for you to use while you train, to help provide stability and promote proper knee alignment.

The brace will help keep your knee in a safe position while still providing it with a good range of movement that can allow you to hit all of your strides. The improved support can make all the difference for people who have problems walking, running or even playing sports due to knee pain problems (*Remember to speak with your physician first about your activity levels when you are worried about a hurt knee, just because you have a well designed knee support does not mean that your injury will vanish. It is important to discuss your particular situation with your doctor. Although this article is health oriented, you should speak with your physician for medical advice.)

Knee Brace Super Store : If you would like to learn more, then visit us online at http://www.drbraceco.com DR. Brace Company was created by real brace professionals. We have helped many people get the support that they need, and we can help you as well. Don’t keep your knee waiting, visit us now.

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How To Dissipate Your Fears And Phobias Through Journaling

September 14th, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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How to Dissipate Your Fears and Phobias Through Journaling

Are irrational fears and phobias keeping you from living the life you want? Did you know that there are effective tools and techniques available (I know of 22 of them) for overcoming fear and living life free from fears and phobias? Journaling is one of the powerful tools at your disposal. Let’s talk about how you can use the power of Journaling to live your life free from fear.

Before we can explore how journaling can help you become free from fear, we need to talk about how journaling differs from keeping a diary, as this difference is crucial to the success of this tool. In a diary, you primarily are recording the events of your life. A journal is less of a historical record than a place where you can write down your feelings about the things that are happening in your life. Journals are often used as places to work through negative feelings about what’s going on in your life, making them an excellent tool for conquering fear.

Using your journal to work through your feelings about past events (even horrible ones like abuse) can help free you from the fear these past events induce in your current life. Bad things from the past can still resonate in our lives years later. These resonations often take the form of irrational fears and phobias with no apparent basis. Used well, a journal can help you to work through your feelings about events that have hurt you deeply. As you work through these feelings, they will automatically loosen their grip on you.

Another form focuses on future possibilities that you fear. In this case, you would write out your fears, then write down ways you could cope even if these worst case scenarios do come to pass. Writing out your fears, and seeing them in black and white, makes it easier to look at them rationally. Often you will find that there is little or no basis for your fear when you see it laid out in front of you.

This is just one of the many techniques you can use to cure fear and free your life. If you would like to learn more about how to apply this technique as well as learn about 21 more tools that can help you cure fear permanently, please go to http://BeFreeFromFear.com

Wealthy Affiliate Platinum hopes you enjoyed reading this article today. If you are interested in marketing and affiliate marketing, then you need to see what Wealthy Affiliate Platinum can do for you!

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Giving Up: Have You Given Up On Yourself?

September 11th, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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Giving Up: Have You Given Up on Yourself?

“I feel like giving up,” Emma told me in our first phone session. “I’ve worked and worked on myself and I’m still miserable. I’ve had years of therapy and I still feel unbearably depressed. Nothing is working.”

“It sounds to me like you are abandoning yourself.”

“What do you mean? I take good care of myself. I eat well, exercise daily, work hard and take care of finances – in fact I’m doing really well financially – and I pamper myself. I get massages, get my nails done, and buy beautiful clothes. I have a nice house, a caring husband, and two wonderful children. I DO take care of myself, which is why I feel like giving up. I don’t get why you are telling me that I’m abandoning myself.”

“What are you feeling right now?”

“Miserable and angry at you for not understanding.”

“Are you willing to take responsibility for being the cause of your anger and misery?”

“What do you mean?”

“Are you willing to know that you are the cause of your misery and anger and to learn what you are doing to cause it?”

“Okay, but I don’t know what to do.”

“Emma, do you have any kind of spiritual connection?”

“No, I don’t believe in God.”

“I’d like you to imagine your own higher self – an older, wiser version of you. Are you willing to do that?”

“Okay.”

“Right now, just take a deep breath and imagine that you are sitting with a very unhappy child. Focus in your heart and imagine that your older, wiser self is with you. Ask her to bring compassion into your heart for your unhappy inner child. Find a place in you that really wants to learn about what you are thinking and doing that is causing your inner child to be so unhappy. Now ask your inner child out loud, ‘What am I thinking or doing that is causing you to be so unhappy?’”

Emma did this.

“Now allow your feeling self, which is your inner child, to answer you. Move into your unhappiness and allow that part of you to speak.”

Emma’s child: “You don’t even know I exist. You never pay any attention to me. You never listen to me. You judge me all the time. You are constantly telling me I’m not doing things right and that I’m not good enough.”

Emma was stunned. “Wow! That’s right! I am always judging myself. Is this what is causing my misery?”

“Yes, it’s part of it. Not only are you judging yourself, but then you ignore how you feel when you judge yourself. Then you project out on to others the fact that you are judging yourself and not listening to or understanding yourself. You got angry at me for not understanding you, which is a projection of you not understanding you. These are all ways you are abandoning yourself, which is what is causing your unhappiness. Now, ask your Guidance – your older wiser self – what you need to do so that your inner child starts to feel loved by you.”

Emma asks. “She says that I need to stop judging myself.”

“Emma, I suggest that you start to notice your judgments without judging yourself for judging yourself. You cannot stop something that you are not aware of doing. So just start to notice.”

Emma did start to notice, which enabled her to gradually become less judgmental of herself. As Emma learned and practiced the Inner Bonding process, she stopped abandoning herself and learned to treat herself with love.

“You know what?” she said to me in a phone session. “I feel joy for the first time in my life!”

Margaret Paul, Ph.D. is a best-selling author of 8 books and co-creator of the powerful Inner Bonding® healing process. Ready to join the thousands who have healed their pain and discovered their joy? Learn Inner Bonding now! Click here for a FREE Inner Bonding Course, and visit our website at www.innerbonding.com for more articles and help. Phone Sessions Available.

Wealthy Affiliate Platinum hopes you enjoyed reading this article today. If you are interested in marketing and affiliate marketing, then you need to see what Wealthy Affiliate Platinum can do for you!

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Everything You Have To Know About Beer Cooler

August 31st, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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Everything You have to Know about Beer Cooler

The beer cooler or the bottle coolers as they are referred to in some cases are considered as one of the most significant fixtures for business establishment. Their high level popularity is a strong indication that the demand for this type of refrigeration equipment will continue to grow.

With this growing trend towards environment friendly appliances there is now a growing and sustained awareness and popularity of energy efficient cooling appliances. In fact, there are now certain types of fridges that claim 30% savings in energy consumption. An energy saving beer cooler may be more expensive than their regular counterparts but the cost of operating the unit will be much less than those units with lower energy efficiency such the initial cash outlay is easily justified by the savings that you will eventually get when you start using this beer cooler.

Most customers prefer to get their beer drinks from a cooling appliance that has fairly good time of pull down. This implies that such cooling appliances have the highest capability of reaching the preferred serving temperature of beer drinks at the shortest span of time. Majority of these units are provided with factory installed locks which is an essential feature that most clients want from their beer cooler. In case that a particular unit is not outfitted with the standard lock, make sure that the manufacture can have one installed on the unit as an added bonus before finally deciding to purchase such unit.

You must also seriously look into the warranty of the beer cooler that you want to purchase for your business. A unit that offers parts-only or short warranty may prove to be more expensive in the long run as you will have to pay for the services of a specialist every time you encounter problems with the unit that you have purchased. Choosing one with favorable warranty features will give you the peace of mind of having the protection from additional costs for repairs and servicing of the unit in the future.

Replacement parts of the drinks fridge are usually expensive and it is extremely important that you look for those units that offer extended warranty. There are also companies that offer attractive lease options especially on the larger commercial refrigeration units. This is a practical option that you might consider if you are concerned with high cost of maintenance and repairs.

The drink fridge provides several benefits for both the business establishment and the consumers alike. One that is usually placed at the counter and in plain view of passing customers is an effective point of sale for these customers. This provides them with a practical browsing option where they can conveniently consider all available beer drinks that the establishment offers through the glass fronted drinks fridge.

Drink display fridges can either come with a self closing hinged doors or the sliding door feature. The sliding door is the ideal option if you have limited space as you will not have to account for the door clearance when you decide to get one with this door feature. This type of beer cooler is also perfect for those establishments who handle a heavy stream of customers on a regular basis.

To learn more about the beer cooler and the practical tips in choosing and buying one, feel free to visit our Website at http://www.fridgefreezerdirect.com.

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Marketing To Women

August 28th, 2009 Blog Writer No comments

Today’s article is brought to you by Wealthy Affiliate Platinum. Wealthy Affiliate Platinum is launching at the end of September 2009 and will be the world’s premiere Internet marketing training facility. If you want to succeed online, then you need Wealthy Affiliate Platinum.

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Marketing To Women

In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible.

To start with the most startling of stats, according to a report from 2000, “women purchase or influence the purchase of 80% of all consumer goods and influence 80% of all healthcare decisions.”

This figure is not simply limited to the market sectors traditionally perceived as “female” either. In 2003 the Consumer Electronics Association (of the USA it should be noted) reported that, “they [women] are involved in 89% of all consumer electronics purchasing decisions and accounted for more than $55 billion in revenue in 2003″. As an aside, despite this staggering statistic, over 75% of women surveyed complained about being “ignored, patronised, or offended by salespeople when shopping for electronics.”

Similarly, since 2003 women have been in the majority of shoppers online and women over 55 have increased their spending online by 129% in the last few years.

In the DIY market The Wall Street Journal reports that women buy 61% of major home fix-up products accounting for more than 80% or $70 billion worth of home improvement products. And, whilst traditionally, wives have been the buying force in home sales; today’s single women are buying homes at twice the rate of single men.

As if technology and DIY were not enough, the last traditional male dominated market – sport – also provides some revelatory figures. Once again US consumer figures are being used, but given its position as the world’s largest marketplace, this isn’t inappropriate for our purposes.

Reports by Oppenheimer Funds and BusinessWeek Online explain these figures to some extent. Oppenheimer Funds state that, “In dual income families, 30% of working women out-earn their husbands” whilst BusinessWeek report that “in three decades men’s median income has barely budged, while women’s has soared 63%. The number of women earning $100,000 or more has tripled in the last 10 years, and 43% of people with assets in excess of half a million dollars are women.”

Any impression that women are unable and unwilling to compete with men in every sector and, indeed, that they are not more influential in almost every consumer market must be dispelled.

Differences

It has long been held true that men and women differ in their thought processes – but in what ways and to what ends?

Recent studies of the brain’s emotional centre, the amygdala, have shown that it is wired to different parts of the brain in men and women. It is accepted that oestrogen and testosterone permanently affect behaviour, but this new finding has caused a radical reassessment of traditional perceptions of difference between the sexes. As Larry Cahill, a neurobiologist at the University of California at Irvine says;

“The bias of mainstream neuroscience for the last 25 years has been, ‘OK, sure, there’s some sex differences way down deep in the brain in this little structure called the hypothalamus, but otherwise the brains of men and women were pretty much the same.’ That was wrong, wrong as can be. Sex matters a lot in how the brain works.”

Whilst this will not necessarily come as shocking news to marketers, it is important to note as it indicates that the traditional assessment of the differences between female and male thought processes as being purely “emotional” falls rather short of the mark and is, in some ways, disingenuous.

Indeed, there are negative connotations with the word when applied to women, suggesting as it does unpredictability, a lack of reasoning or a favouring of intuitive decisions over logic and the like. This in turn leads to a belief that women, by their nature, are whimsical and difficult to market to given their apparent lack of predictable responses.

This could not be further from the truth; women are as predictable as men in their reactions as the study of the amygdala has shown. It is simply that those responses are different to those of men.

Firstly, men pay less attention to people than to the goods or services desired – women, by contrast, are “people powered” preferring to connect with others.

Secondly, men operate best solo while women prefer groups. “For men individuality, freedom, autonomy, and independence are valued. Women see themselves as part of an ensemble group. They think ‘we’ not ‘me’.”

The third difference can be characterised by the phrase “men do unto themselves, women do unto others”. Women see themselves as parts of a community first and then individuals.

Finally, men are driven by envy whilst women are driven by empathy. Women are interested in belonging and being understood more than they are in winning. Men want to be admired but women want to be appreciated.

To recap then – men and women are intrinsically different in their reactions to stimuli. However, these differences are not governed by hormones but by the hardwiring of the brain. Consequently there is absolutely nothing to suggest that women are any more irrational or unpredictable than man. They are simply different.

Xavier Horncastle, the author of this article, wrote this article on behalf of Event Staffing

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