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Regardless of whether you are a student, work at home mom, a web designer, or a CEO of a Fortune 500 company, prioritizing your work is critical to your success. Failing to prioritize your work load usually results in being extremely inefficient and extremely stressed out. How many times have you thought to yourself “I have so much to do today, how am I ever going to get it all done?”

There is no exact science to prioritizing, but there are several tips that should help you become a more efficient, less stressed version of your current self:

* Make a list – this may seem obvious but you’d be surprised at how many people try to organize their tasks in their head. You’ll often find that you feel a lot better just getting everything out so that you can see it in one place.

* Consider time constraints – what absolutely needs to get done today and what can wait until tomorrow or next week. Everything may be important eventually, but some things are more important now.

* Consider people constraints – all things equal, move things that other people are waiting on to the top of the list. If you know that your manager can’t finish his proposal without your part, that’s more important than the thing that you always do on Wednesday that could just as well be done on Thursday.

* Consider the consequences – are you going to get fired if you don’t do something? Is another task going to give you the inside track on that promotion? Those things should be more important than mildly inconveniencing the sales manager by responding to their email a day late.

* Re-prioritize as necessary – let’s face it, priorities change. As they do, update your list. It will give you a sense of control over the situation.

* Remove unimportant items – is there something on your list that you always push to the bottom and never end up doing? Then get it off the list. It doesn’t belong there.

* Don’t list EVERYTHING – only list crucial tasks. You don’t need to list routine tasks (like lunch) or menial tasks (like checking your email). Also, you’re going into too much detail if you put down prioritizing as a task.

* Do everything you can to keep your list small – this means saying NO sometimes. You are not other people’s gopher. Do your work and help other people with theirs when you have something to offer, but don’t do their work for them. Along the same lines, learn to delegate things to the people that are supposed to be doing them. Why book your plane tickets when you have an assistant for that?

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Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.

What is fragmentation exactly? It’s the increase in the number of available methods for getting your message to your audience.

One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.

In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!

So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?

Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.

The trick is to figure out who your target market is, what they want, and how they look for that information.

Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”

If you know customers, you can spend your advertising dollars on the mediums they use to look for answers.

If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to.

If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?

So what are your best options for creating an effective advertising campaign?

Here are some simple steps:

1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?

2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different?

Look at what they’re doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.

3. Next take a look at what the “big dogs” in your field are doing, and see if you can adapt some of their methods to your target audience and your budget.

4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.

Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the “information overload” consumers complain of.

Another side effect of the Internet is that your customers have probably become used to getting “instant gratification” when they are looking for information, products or services. They want it, and they want it now. Are you giving your customers what they want, when they want it?

If you want to have an effective advertising campaign, don’t try to be everything to everyone. Think of your advertising as a conversation between you and your one “ideal” customer.
Remember, if you’re giving your customers what they want, they don’t perceive your ads as a nuisance, they see them as a service.

Traditional advertising is not dead and you can use it to your advantage if you pay attention to who your customers are, and what they want.

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If you have an entrepreneurial streak then there are many business opportunities waiting for you. It’s time you took the plunge.

Do you have a favorite hobby that you want to turn into a money making opportunity? Are you fed up of the regular 9-5 office work? Do you dream of starting your own business? If yes, then there are plenty of business opportunities available to your advantage.

Hobbies that earn you money

If you love art and craft and make fancy articles that inspire friends – then it’s time to turn this into one of the most lucrative business opportunities. Most established fashion designers started this way – they stitched their own clothes and made it into their life’s passion. If you love painting or needlework, or make scale models then you can turn this into one of the most profitable business opportunities around. If you make miniature scale models of structures, then you could use these for major architectural firms. They are always on the lookout for such scale models of the buildings they design. Or you could post it onto eBay like sites – where they are sure to earn you plenty of income! If you love to knit or crochet, then try posting your accessories or garments on such sites. You could upload attractive pictures of your creations, along with interesting descriptions of each item. These are sure to fetch you good money in very short durations of time. Thus hobby based crafts are some of the best business opportunities around today.

Consulting services

If you have specialized expertise in a niche domain, you can now turn this into one of the most well-paid business opportunities today. Most top companies are always on the lookout for skilled professionals who have the experience to provide guidance on specific topics to their personnel. So if you are well versed with management principles you can easily land yourself a plum part-time based career in a Fortune 500 company! You could charge by the hour – which can mean big money in just a month’s time! Consulting services represent one of the highest paying business opportunities available today!

Product reviews

Most top organizations are looking for people who can provide honest reviews of their online products and services. Thus if you’re good with opinionated articles on products, then this is one of the best business opportunities for you! You can provide unbiased personalized product reviews for major organizations. The better is your style of writing the better your chances at earning top dollar. In fact there are so many such business opportunities floating around that you can easily leverage any one of these to your advantage! You could write reviews that truly reflect as if you have used the products yourself. In fact as a practice you should always ask for a free sample of the products you are reviewing. That way you can provide a realistic picture of the products. This will also reflect well on your credibility as a reviewer. It will also improve your chances at procuring more such business opportunities in future.

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