Enterprise Car Rental – Revolutionizing The Industry
Enterprise Car Rental could be a company that is well-known in the automotive rental industry. They need been around a while however joined the automobile rental game a small amount late. Even therefore, they have grown and provide a distinctive product that has proven successful over the years. They credit their success to taking note of what their customers need and it’s worked. Here’s a transient history of Enterprise Car Rental and how they became an industry leader.
Early Beginnings
Enterprise Automotive Rental really did not start out as a rental company at all. Jack Taylor owned a automobile leasing company in St. Louis, Missouri referred to as Govt Leasing Company. He started the leasing business because he thought that people would be as interested in leasing a car as they’d with getting one. His plan worked but he found that his customers needed a automobile to use whereas their’s was in the shop. Taylor soon started Executive Automotive Rental in 1962. The business grew and shortly Taylor wished to expand the rental business.
The Enterprise Name
In 1969 Taylor expanded outside of St Louis however required a unique name since “Govt” was used widely within the car business. Taylor decided to name the business when an aircraft carrier he served on in World War II and so the name Enterprise was born.
Keeping Cars for Locals
In the 1960’s most of the rental firms had moved from the city to the airport. Most of the travelers needed a automobile when they arrived and so the airport was a convenient location. But John Taylor saw the market for hometown rental offices that provide rentals to locals who want a car. With this thinking, John Taylor focused on this market and spread out locations outside the airport and in cities while not an airport. His plan worked and his business expanded.
In 1974 a branch manager in Orlando, Florida came up with the concept of a drop off and choose up car service for customers. This was again revolutionary for the industry. Most of the other automobile rental companies remained at the airport where this wasn’t needed. This service proved to be fashionable with their target customer who wants a local rental.
Enterprise Automotive These days
Enterprise Automobile Rental continues to grow and still listens to what customers want. They still open in-town locations and serve cities that are not served by an airport. Their decide up and drop off service is still on the market and touted in the marketing. You can see why this company has grown in popularity and has become a massive player within the rental automobile industry.
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